Communication / Marketing
JVcom
Overview
In the top 1000 most visited sites in the world, and the 27th most visited site in France, JV.com is the number 1 French media dedicated to video games.
Formerly jeuxvideo.com, a rebranding accompanied by a new graphic identity was deployed in 2021 to rejuvenate the brand, along with the creation of many more current themes.
Context
One of JV's great strengths is its audience.
200k on Tiktok
1.8m on X
350k on Instagram
500k on Youtube
50 million visitors to its site per month.
However, it remains challenging to engage them on the networks through the published content, due to a very journalistically focused editorial tone dedicated to the widest possible audience, and therefore very little intimate or vibrant.
The objective was therefore to succeed in creating informative and/or entertaining content, by integrating current trends into the content dynamic, while remaining consistent with the existing editorial strategy.
Completed missions
Benchmarking competitive and defining the positioning opportunities for the JV brand on Short content on the occasion of the launch of the new identity
Scripting, shooting, editing, and publishing of content
Post-publishing analysis to target interest niches and successful or to avoid dynamic positions
Development of editorial strategy on the Web3/NFT theme in collaboration with Snapchat
Results
25 contents created including 3 in the top 10% of the best engagement rates since the creation of the Tiktok channel
Communication / Marketing
JVcom
Overview
In the top 1000 most visited sites in the world, and the 27th most visited site in France, JV.com is the number 1 French media dedicated to video games.
Formerly jeuxvideo.com, a rebranding accompanied by a new graphic identity was deployed in 2021 to rejuvenate the brand, along with the creation of many more current themes.
Context
One of JV's great strengths is its audience.
200k on Tiktok
1.8m on X
350k on Instagram
500k on Youtube
50 million visitors to its site per month.
However, it remains challenging to engage them on the networks through the published content, due to a very journalistically focused editorial tone dedicated to the widest possible audience, and therefore very little intimate or vibrant.
The objective was therefore to succeed in creating informative and/or entertaining content, by integrating current trends into the content dynamic, while remaining consistent with the existing editorial strategy.
Completed missions
Benchmarking competitive and defining the positioning opportunities for the JV brand on Short content on the occasion of the launch of the new identity
Scripting, shooting, editing, and publishing of content
Post-publishing analysis to target interest niches and successful or to avoid dynamic positions
Development of editorial strategy on the Web3/NFT theme in collaboration with Snapchat
Results
25 contents created including 3 in the top 10% of the best engagement rates since the creation of the Tiktok channel
Communication / Marketing
JVcom
Overview
In the top 1000 most visited sites in the world, and the 27th most visited site in France, JV.com is the number 1 French media dedicated to video games.
Formerly jeuxvideo.com, a rebranding accompanied by a new graphic identity was deployed in 2021 to rejuvenate the brand, along with the creation of many more current themes.
Context
One of JV's great strengths is its audience.
200k on Tiktok
1.8m on X
350k on Instagram
500k on Youtube
50 million visitors to its site per month.
However, it remains challenging to engage them on the networks through the published content, due to a very journalistically focused editorial tone dedicated to the widest possible audience, and therefore very little intimate or vibrant.
The objective was therefore to succeed in creating informative and/or entertaining content, by integrating current trends into the content dynamic, while remaining consistent with the existing editorial strategy.
Completed missions
Benchmarking competitive and defining the positioning opportunities for the JV brand on Short content on the occasion of the launch of the new identity
Scripting, shooting, editing, and publishing of content
Post-publishing analysis to target interest niches and successful or to avoid dynamic positions
Development of editorial strategy on the Web3/NFT theme in collaboration with Snapchat
Results
25 contents created including 3 in the top 10% of the best engagement rates since the creation of the Tiktok channel
Communication / Marketing
JVcom
Overview
In the top 1000 most visited sites in the world, and the 27th most visited site in France, JV.com is the number 1 French media dedicated to video games.
Formerly jeuxvideo.com, a rebranding accompanied by a new graphic identity was deployed in 2021 to rejuvenate the brand, along with the creation of many more current themes.
Context
One of JV's great strengths is its audience.
200k on Tiktok
1.8m on X
350k on Instagram
500k on Youtube
50 million visitors to its site per month.
However, it remains challenging to engage them on the networks through the published content, due to a very journalistically focused editorial tone dedicated to the widest possible audience, and therefore very little intimate or vibrant.
The objective was therefore to succeed in creating informative and/or entertaining content, by integrating current trends into the content dynamic, while remaining consistent with the existing editorial strategy.
Completed missions
Benchmarking competitive and defining the positioning opportunities for the JV brand on Short content on the occasion of the launch of the new identity
Scripting, shooting, editing, and publishing of content
Post-publishing analysis to target interest niches and successful or to avoid dynamic positions
Development of editorial strategy on the Web3/NFT theme in collaboration with Snapchat
Results
25 contents created including 3 in the top 10% of the best engagement rates since the creation of the Tiktok channel